THE MUSE SERIES

Ninamounah and Philips join forces to emphasize the importance of inclusion and diversity. Free yourself from shame and release the animal within.

Philips and Ninamounah are joining forces for The Muse Series campaign

After a successful collaboration during Pride Amsterdam, Philips and Ninamounah continue their partnership at the September 2019 edition of Amsterdam Fashion Week. Both driven by diversity and inclusiveness, they transmit the message #youareyou, of which the core is rooted in the liberation of shame and breaking free from the limited standards of society.

As an extension of their ongoing collaboration, Philips and Ninamounah worked together with photographer Nikola Lamburov and director Florian Joahn for the digital campaign ‘The Muse Series’. A project that emphasizes the importance of showing your honest self. The muses of Ninamounah release the animal within themselves in the iconic creations from the brand’s archive.